GlowSeoul GlowSeoul

When it comes to luxury skincare, the Sulwhasoo First Care Activating Serum holds a special place in the routines of many K-pop idols, including BLACKPINK’s Rosé. Known for her glowing, porcelain-like complexion, Rosé relies on this cult-favorite serum to keep her skin looking radiant and refreshed, even with her demanding schedule. This serum has become a K-beauty icon, celebrated for its abili..

For over half a century, Sulwhasoo has set itself apart in the world of skincare, merging luxury with the science of traditional Korean herbal medicine. Founded by AmorePacific in 1966, Sulwhasoo is a leader in anti-aging skincare, crafting products with deep roots in Asian herbal traditions and modern scientific advancements. Translating to “blooming as the snow falls,” Sulwhasoo’s name capture..