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Klairs, also known as Dear, Klairs, has become a standout brand in the world of Korean skincare, praised for its minimalist yet powerful approach. Founded in 2010, Klairs set out to create simple, gentle products that focus on enhancing skin health without the frills. Its name, “Dear Klairs,” reflects sincerity, care, and a personal touch, and its products embody clarity in both formulation and ..

Aestura is a Korean skincare brand that focuses on providing clinically developed solutions for sensitive and compromised skin. As part of the prestigious AmorePacific group, Aestura combines advanced dermatological science with effective ingredients to promote skin health. The brand name, derived from “aesthetics” and “derma,” embodies its dedication to combining beauty and medical-grade skinca..

For over half a century, Sulwhasoo has set itself apart in the world of skincare, merging luxury with the science of traditional Korean herbal medicine. Founded by AmorePacific in 1966, Sulwhasoo is a leader in anti-aging skincare, crafting products with deep roots in Asian herbal traditions and modern scientific advancements. Translating to “blooming as the snow falls,” Sulwhasoo’s name capture..

Zeroid may not be a household name internationally, but in Korea, it’s a trusted staple in the world of sensitive skincare—especially among parents caring for children with delicate skin. Widely used across Korean households and recommended by dermatologists, Zeroid’s medical-grade skincare solutions are a go-to for those dealing with skin conditions like eczema, irritation, and severe dryness. ..

Did you know that Sulwhasoo, COSRX, and Innisfree—all your favorite K-beauty brands—are part of the same powerhouse company? Korean skincare companies have transformed the global beauty landscape, setting the bar for high-quality, science-backed products with unique natural ingredients. Known for their innovative formulations and results-driven approaches, these companies cater to various skin n..