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In October, Laneige took center stage in the beauty industry, dominating online mentions with a whopping 8,972 mentions, thanks to BTS’s Jin stepping in as their first male global ambassador. As the brand's new face, Jin has brought fresh energy and impressive visibility to Laneige, drawing international attention and driving phenomenal sales for the popular Cream Skin line.How BTS’s Jin Elevate..

When it comes to luxury skincare, the Sulwhasoo First Care Activating Serum holds a special place in the routines of many K-pop idols, including BLACKPINK’s Rosé. Known for her glowing, porcelain-like complexion, Rosé relies on this cult-favorite serum to keep her skin looking radiant and refreshed, even with her demanding schedule. This serum has become a K-beauty icon, celebrated for its abili..

If there’s one product that exemplifies K-beauty elegance and has the power to transform any complexion into a flawless canvas, it’s the HERA Black Cushion Foundation. Known for its smooth, high-coverage finish with a luminous glow, this cushion foundation has gained a loyal following among K-pop idols and beauty enthusiasts alike. Made with cutting-edge formulation and wrapped in sleek packagin..

When it comes to achieving soft, supple lips, the Laneige Lip Sleeping Mask is a top choice, endorsed by several K-pop idols and beloved by beauty enthusiasts worldwide. Known for its rich, nourishing formula, this lip mask has gained a cult following for transforming dry, chapped lips into a smooth, moisturized pout—all while you sleep. This mask is a go-to for anyone who wants hydrated, camera..