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Klairs, also known as Dear, Klairs, has become a standout brand in the world of Korean skincare, praised for its minimalist yet powerful approach. Founded in 2010, Klairs set out to create simple, gentle products that focus on enhancing skin health without the frills. Its name, “Dear Klairs,” reflects sincerity, care, and a personal touch, and its products embody clarity in both formulation and ..

Dr. Jart+ is one of K-beauty’s most innovative brands, bringing dermatology-inspired skincare to your routine with a creative twist. Founded in 2005, the brand bridges science and art (Doctor Joins Art) to develop products that combine clinical-grade ingredients with fun, accessible packaging. Known for solutions that target sensitive, acne-prone, and dehydrated skin, Dr. Jart+ is a go-to for th..

An engaging, foundational guide that simplifies the famous 10-step routine for beginners. The famous 10-step Korean skincare routine has captured the hearts (and vanities) of beauty enthusiasts worldwide. Known for its promise of clear, dewy, and luminous skin, this routine can seem overwhelming at first glance. Do we need all ten steps every day? Or are there shortcuts? We’re breaking down each..

When it comes to Korean skincare, it’s all about the ingredients. Known for their innovation, Korean beauty brands incorporate powerful natural and scientific ingredients that help create healthy, radiant skin. Understanding what these ingredients do can empower you to make the best choices for your skin type and concerns. Here’s a trusted guide to the essential K-beauty ingredients every beginn..