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Did you know that Sulwhasoo, COSRX, and Innisfree—all your favorite K-beauty brands—are part of the same powerhouse company? Korean skincare companies have transformed the global beauty landscape, setting the bar for high-quality, science-backed products with unique natural ingredients. Known for their innovative formulations and results-driven approaches, these companies cater to various skin n..

When it comes to Korean skincare, it’s all about the ingredients. Known for their innovation, Korean beauty brands incorporate powerful natural and scientific ingredients that help create healthy, radiant skin. Understanding what these ingredients do can empower you to make the best choices for your skin type and concerns. Here’s a trusted guide to the essential K-beauty ingredients every beginn..